📢One Liner

• Get Trailer → Convert your paid video content into short trailers. Gets more subscribers!

Background

• We don't have anything similar to "NY Times" articles (non-members vs members) but for videos - https://www.nytimes.com/2021/06/04/technology/facebook-trump-ban.html.
• This is especially needed for companies that offers online courses, Bootcamps, and course based curriculums.

Problem

• Users are not able to get a glimpse of paid videos before committing to it.
  • There is no way to show the first 30 secs of the video and add paywall to see the rest of it.
  • So the only resort is to create short trailers, host it separately for potential customers, and show the whole video if its a member. This whole process is time consuming!
• It's a $53.96B market with compound annual growth rate (CAGR) of 14.8% (Source)

Objective / Goal

• Ability to show trailer + upgrade feature for non-members and full video for members

Success Metrics

• Average (Number of subscribers / Number of viewers) (higher the better)
  • Average (Number of viewers / Number of page visitors)
  • Average (Number of viewers clicking on "Upgrade" / Number of page visitors)

Key Features & Scope

Feature 1 - Trailer Embed with Call-To-Action (CTA)

Description:

Ability to embed customized trailer video with click to actions.